Improving The Way Americans Eat®

For almost 20 years our mission has been to reduce obesity rates in all ages by improving the way Americans eat. Our products provide simple guidance that people use to make healthier food and drink choices. Since 2011, our USDA National Strategic Partnership has guided our product development. Our products provide essential reinforcement of the U.S. dietary guidelines and the key nutrition messages used throughout the country.

USDA National
Strategic Partner

Since 2011, our USDA National Strategic Partnership has guided our product development. Fresh Baby’s CEO, Cheryl Tallman, chaired the Kid’s Committee from 2015-2019. The Kids Group is a partner subgroup interested in engaging children and caregivers with key nutrition messages. Fresh Baby is also a member of the Birth – 24 Month Old and the Video Development partner sub groups.

Health Promotion Categories

We work primarily with public health nutrition programs and Medicare insurance plan providers

shopping on a budget

safely preparing nutritious recipes

serving portion appropriate meals

staying physically active

Bingocize® Exclusive
Sales Representatives

Fresh Baby is the Exclusive Sales Representatives for Bingocize®, a successful health promotion program that combines exercise, health education, and BINGO! The program is accepted as a falls prevention program by the National Council on Aging (NCOA) and approved to be included in the SNAP Education (SNAP-Ed) Toolkit as an evidence-based intervention.

Professional Association Memberships

Belonging is important to staying up to date on hot button topics, understanding the needs of our markets and supporting the communities we serve. Fresh Baby is proud to be members of many leading nutrition and health organizations, spanning all age groups.


We’re proud to be a certified woman-owned, small business.
These certifications can make a purchasing difference and support you in meeting your diversity objectives.

SBA Woman-Owned Small Business (WOSB)


WBENC Woman-Owned Business Enterprise (WBE)

  • New York – M/WBE
  • New York City – WBE
  • Oregon WBE
  • Tennessee – WBE
  • Virgina – SWAM
  • West Virginia – SWAM

FreshBaby_SoleSourceSole Source: Fresh Baby is the exclusive developer and seller of Fresh Baby products. Most of Fresh Baby products contain copywritten content protected by the US Patent and Trademark Office.